Jul 10
26
From the first fight between Huawei and ki-based look at the idea of change in domestic mobile phone
Has always been a very low-key on the terminal market, Huawei recently in a high profile, especially in MWC2009 year launched android mobile operating system, dubbed “China’s first” and in the third quarter. However, this product a release has caused controversy in China, the source of this controversy is not to say how this innovative product design, technical how avant-garde, but this “first” title, Huawei is not using the appropriate? And and Huawei grab the title, in addition to the base such as the Chi-coming smart phones, but also as a veteran vendors such as Lenovo Mobile, anyway, a word, not willing to more people.
Well, this “first” Huawei is not appropriate to use with what it?
First it said that “first” term explanation. Literally the understanding that it is in this area or within a certain range, is the oldest, the first, before others, the most critical requirement is to be within a certain range of conditions, and can not expand without limit, said first.
Perhaps this statement is not rigorous, not very professional, with “Baidu” search for evidence about. Unfortunately, Baidu on the “first” do not have a specific statement, but added, “First Financial”, “first football”, “first food” industries such as the “first” a disaster, why is everyone In the first fight it?
This problem is actually not difficult to understand, may I ask you reflect, you can remember the official world’s first MP3 player is the support of Samsung’s M188, but you can remember whether the number of sections in the back of MP3 enabled mobile phones to support the product in?
Can you remember the first breakthrough in megapixels mark is the Nokia 7610, but can you remember the time several of the other one million cameras several phone? This is a theory, consumers can easily remember the first, but second and third on the all bets are off. Meanwhile, the “first” is the title of the positive impact of the value is incalculable, and it represents the advanced technology, represents a reliable, on behalf of the trust of consumers, representing the infinite power of advertising. With the temptation of these effects, so vendors have all of this “first” in the title of rush, music this is not Peter.
Huawei let’s look at this “first” storm, causes it to own MWC2009 release on the adoption of an android smart phone operating system product called the “first”, then here, in front of us to apply the principles to validation, see Huawei would suit this “first” in the title.
First of all, this product is part of Huawei’s mobile terminal products, all its definitions should be called “China’s first android phone”, where there is a science in itself.
To a certain function mobile phones, said first, there are several aspects can be used are: R & D success, the official release, the official listing. The R & D success and the official release, I personally think that more water, but also not to mention the real value, often a dog in the manger to happen.
For instance recent special fire Meizu M8, in fact, we heard two years ago, R & D success, but dragged on for two years after the prototype delivered to the media measurement, when done, and even network licenses are not purely a “black mobile phone.” After more than three months before the official release to a small number of the last few days before being an official product arrival, then ask you to think what time we should be judged by this standard, “Meizu M8″ it?
Similarly, this issue go to this android mobile phone of Huawei products. I have attended in October last year, the base of a new Qi conference theme is China’s first android phone – kay-based i6 release. According to this argument, China’s first android phone should be born in the Qi-based company, Huawei earlier than four months. However, qi must be based on China’s first android phone? I said no, the official release of the “first” should be HTC
G1, the first related to dissemination of information in the September 23, 2008. But, it is done for T-MOBILE OEM, not listed on the domestic market, so we all do not know.
Front of us said, “first” is the title, within certain conditions, be effective. Although the first domestic release of the Android phone is a HTC away, but the base also had the opportunity Qi, which uses android operating system I6 will be available in April, when it can call itself as China’s first officially listed on android phone, this is reasonable.
As for Huawei is also nothing to regret, it can be called a “Huawei’s first use of android operating system” products, this is consistent with the fact that standard.
By Huawei and Qi-based competition “firsts” in the title of this event, we are also thinking about it from another point of view, this reflects the domestic mobile phone on the road in technological innovation and a progressive. Former domestic phone number is copied from Marxism, take-ism, self-innovative ideas is poor, of course, there will not be any war, “first” opportunity to mix anyway, along with large foreign firms, you push mp3 mobile phone, I’ll come to multimedia phones, you push 5 million camera, I’ll come to a three million, anyway, so what I have so what you have, I have followed you to learn, I have the price lower than you.
This low-end markets are efficient, but attach a high value-added products in order to compete for high-end market, so that the means are less effective. What is the high-end users want to remove the advanced technology, but also the price in line with this position, or is called taste. If you are old is copied from others, and copied others, and there is no innovation, there is no unique features, then how can you sell at this price it? Nokia, Samsung, Sony Ericsson’s high-end products, is actually a manifestation of technology, and these reflect the final are available through the “first” is the title to carry out upgrade, which also meet the consumer’s purchase psychology.
Chinese mobile phone manufacturers to imitate out the errors in technical innovation as the breakthrough, this is the blessing the whole industry. While we have seen, such as Meizu M8, Jin Wang voice to mimic the thrust of such a product, but we also see that there are domestic mobile phone makers such as Huawei and ZTE so much attention to its own technology in the industry, there is a rising star such as the Qi-based This is the hope of rallying domestic cell phone.
Guoan club there was a famous slogan is “always contending for first place,” this gave the following encouraging, and only think of to “fight,” think of “first”, China’s domestic mobile phone industry have the chance to overcome adversity, in order to truly become an important force in the industry.
