Oct 10
6
Operators of high tariff is binding, “BlackBerry” in Gate of Life
One source said that two days: Canada’s RIM and the mobile terminal in Beijing, Digital China has signed cooperation agreement with the BlackBerry Digital distribution channels into the “individual market in mainland China,” and many media claim that this represents the individual users can be used to “BlackBerry” In fact, this is a misunderstanding.
This is a misunderstanding of China’s strategic RIM
Personally think that this is yet another misreading of BlackBerry, RIM is a misunderstanding of China’s strategy, and the actual situation is that BlackBerry, or BlackBerry, RIM eyeing only the individual user groups, this one in the business users, RIM changed in China what used to be totally dependent on a single operator strategies, rather than the market re-positioning the target user group. If you really let BlackBerry to play multi-media, to push the camera features, go to main music feature, it is estimated three rounds down the iPhone and Nokia have been beaten Mandizhaoya.
In fact, I am more concerned about the story behind the news, such as news that China Telecom and RIM signed a contract and the introduction of BlackBerry for individual users and business users to provide services, including Personal Edition BlackBerry service for the lowest price monthly 80 yuan.
Because of high tariffs is the key to the current situation caused by BlackBerry, or RIM and China Mobile in the two years after marriage finally found the key to open the Chinese market, what is it based on reasonable fee standard to expand the business user market. RIM in China before the silence is not because the wrong direction, nor is it the Chinese market for Push
Mail e-mail needs of small, but useless in the right direction.
not Push
BlackBerry Mail Service is disabled
Take “BlackBerry.” In my previous article on many occasions for literacy, “BlackBerry” is not only terminal, BlackBerry BlackBerry system in the terminal is just a part of, another important thing is to BlackBerry service, based on Push
Mail service, not from those flows to the domestic terminal to be judged by BlackBerry BlackBerry, there is no Push
Mail services, BlackBerry and disability without distinction, many of the erroneous views of the Blackberry is such a step by step accumulation, BlackBerry Qi injustice ѽ.
China Mobile drag the BlackBerry in China, promote the progress of the
RIM and China Mobile’s co-operation two years, the BlackBerry to now only a few tens of thousands of registered users (there were unconfirmed figures showing that less than 30000). Look at the iPhone, it is the number of parallel imports come in more than two million, this is indeed Mo Fabi. Think, why the BlackBerry service so bad in China, to promote it? I think the most fundamental reason is that its tariff is too expensive, the most low-end actually be 398 yuan, which is only 89 yuan on average ARPU of China Mobile users can be regarded as a high-level users. Is it the wrong move? No, I think the movement strategy is right, occupied only a small part of the pyramid on the high-end users, to earn high profits, as the industry’s influence on the market share of the promotion of BlackBerry, BlackBerry’s future, and I have nothing to do with? Mobile is very ruthless ѽ.
substitute “thanks” mobile strategy
Provide Push
Mail service providers not just RIM, like China, there is still mail such as service providers, but also cross-platform, in addition to BlackBerry machines, as well as the S60, Windows
Mobile, iPhone and other operating systems, it is impossible BlackBerry ratio. I still post with the person in charge of chatting, had a private assessment of BlackBerry’s strategy in China is because China Mobile’s strategy to enable them to these third-party service providers have a lot of market gaps and strive to a rapid development time, This is not to thank about moving the “Black Heart” in it? The study of these third-party service providers, marketing strategies, found that tariff is the biggest boost of energy, such as for general business users still post the provision of basic service is free, but for professional business users a service charge is 58 yuan (not including traffic fee), such a price tag in comparison becomes very mobile in terms of competitiveness.
RIM finally came to understand the Chinese market, Gate of Life
RIM in other countries have adopted a strategy with operators to promote their products in China, looking on the China Mobile. However, this partner is too strong, which is reflected in pricing and strong marketing strategy. China Mobile Over the years, only a few tens of thousands of users, Is China’s mobile e-mail market will do so small? I have here a group of mail received from the internal data is still so far not yet registered with Push mail
Mail software and services to 1.1 million subscribers, charges users to tens of thousands of households. If you then China Mobile 139 E-mail service providers such as count, China Push
Mail, the number of users is the number of one million level, rather than the single digits, and this number continues to grow each year into exponential growth.
Competitors before intercept, and later other end-products to pursue, in front of us there is such a big piece of cake has to eat, this really anxious about the BlackBerry. I would like to, RIM finally came to understand the root causes of its failure in China, where, so they got this co-operation with Digital China, the intention of not outside the following:
First, change the original business users only for the Group’s strategy will account for most of the market share of individual business users into the target market.
Second, up the other two operators, accounting for 20% After all, the number of users, but also can make up their own cross-platform can not be vulnerable at the same time can be reduced in the promotion strategy of China Mobile’s right to speak.
Third, the provision of low tariffs and the more common services, expansion of user base, snatch the loss of market share.
RIM road to success in China
Chairman of the Board by Digital China Guo Wei, then God will be the whole network Trader yards BlackBerry sales terminals, allow BlackBerry devices through major channel, laying to various supermarkets, mobile shops, business offices, and so operators channels, as much as possible to enable users to easily purchase BlackBerry devices. To say that alone has the power of Divine will be able to save a RIM, which is purely self-deceiving. In fact the past few years through illegal channels into mainland China by parallel 14 the secret punch countless, the price is also very cheap, the lowest there is only four or five hundred yuan, but because the operator’s marketing strategy, these BlackBerry devices network to enjoy BlackBerry services can not only be regarded as “semi-disabled” products, can not really achieve the BlackBerry own characteristics.
Ability distribution for the Shenzhou We do not doubt, for the BlackBerry products we have confidence, but we have heard RIM Wang said China Mobile will launch TD products, but if the paper product to fight a matter of fact do not have the advantages of BlackBerry devices, the most attractive Push only
Mail. Speaking of fundamentals, BlackBerry is still the way to China card in the hands of operators, if the carrier does not meet, RIM is difficult to talk about China’s road to success, relying on God yards is also a dead end.
In the final analysis is still a problem, lower tariffs, China is the sole measure for Blackberry firm, which all operators are in the hands of Gate of Life, it’s that simple.
